Marketing campaigns
The “Aldaman Has Your Back” campaign
Showing up for others is in our nature. We turned it into a campaign.
- Client
- Aldaman Works for Renting Cars
By the numbers
-
+20 million
views
The story
Fazaa, rushing to help someone who needs it, is a word we all know and something we've all lived. For National Day, we took that familiar meaning and built a campaign around it for Aldaman, bringing together the spirit of the occasion, a strong idea, and the fun of taking part.
From the idea and production to the contests and the ad rollout, we at Growth Beginning worked on every detail of the campaign.
-
An idea that speaks our language
Some words carry a whole feeling, and “yafza lak” (“has your back”) is one of them. We built the campaign's message on it and tied the Aldaman name to standing by people when they need it, in a familiar Saudi voice that matched the excitement of National Day.
From the campaign film: a car dressed up for National Day -
Giving fazaa a voice and a face
We turned the idea into visual content, writing the script and producing it so the “Aldaman Has Your Back” message came through in a piece with the brand's personality and the spirit of the occasion, told in a way that is easy to understand and remember.
From the campaign film: help on the road -
Turning excitement into participation
We rounded out the campaign with contests and prizes on social media, giving the audience a space to share the joy and excitement of the occasion, and more ways to connect with Aldaman throughout the campaign.
From the campaign film: the national flag on the car -
Taking the idea further
We launched ad campaigns across all platforms, united by one message: “Aldaman Has Your Back.” Content, ads, and interactive activities worked together to spread the campaign and introduce it to a wider audience.
From the campaign film
From the project
More stories
All our work-
Marketing campaigns
AlSharqah Private Schools
2026 registration campaign AlSharqah Schools
“We've arrived, and we're going further.” An ambition that went the distance.
-
Marketing campaigns
-
Events & experiences
AlSharqah Private Schools
96th National Day event AlSharqah Private Schools
A nation that brings us together, and a celebration we built down to the detail.
Next step
Got a brand that deserves an idea people remember?
Let's make your next campaign.
Your first consultation is free
- Call us: 920013225
- Email us: info@growthbeginning.com