Marketing campaigns

M² watch launch

From product details to the public eye.

Client: M² Muslim Smart Wearable Company
Services: Social media management

Video production

Digital platforms

M² watches combine the functions of a smartwatch with features that accompany Muslims throughout their day. That distinct idea shaped Growth Beginning's role in launching the product and introducing it to the public: building its online presence, producing its visual content, and working with voices who could present it and bring it closer to its users.

A beginning planned in detail

Launching a new product calls for a clear experience: people need to see the product, understand its value, and have somewhere to get to know it better.

We connected those steps, from the website to the videos and influencer content, so every part of the launch worked together to introduce the M² watches and what sets them apart.

M² watches in all four colors
A website to welcome the interest

We built the product's website as its digital front door: one place that gathers its information, presents it to the public, and keeps pace with its marketing launch.

The watch's mobile app
Content that makes the idea visible

We produced videos that introduce the watches and highlight how they bring technology and Islamic identity together, turning the product idea into visual content that helps people understand it and discover its features.

Checking heart rate on the watch
Voices that helped tell the story

We coordinated collaborations with a number of public figures and influencers, including Sheikh Nasser Al Qatami and Abu Joudi, who presented the watches through varied content that reached their audiences and introduced them to the product.

Sheikh Nasser Al Qatami introduces the watches
Out on the exhibition floor

The launch coincided with the watches' appearance at an exhibition held as part of a conference in Malaysia and at the Hajj and Umrah exhibition, so they met people in person as well as online.

Visitors talk about the watches